Customer data is extremely important to thriving businesses these days. Analytics reporting can be a bit intimating to those unfamiliar with it. That is why Anchor has created its own reporting system. No need to hire a data scientist or stress about not understanding the numbers. With Anchor Reporting, custom reports can easily be created and accessed at any time.There are many ways that data reporting can benefit a business. Perhaps the most obvious way is that it can help businesses to make better informed decisions. After all, data is nothing more than information and when businesses have access to accurate and up-to-date information, they are able to make sounder decisions.